[Deutsche Fassung]

A series of major fairs is about to start, and new ideas abound everywhere from the IAA to IT or technology fairs. In the past, design-to-cost was the main issue. Under given framework conditions, engineers had to develop and construct new products while keeping costs as low as possible. They had to adhere to the maxim: “Construct your product in such a way that, while respecting the existing conditions, you do not exceed the target costs.”

Looking for the latest trend

Now, everyone is looking for a new trend, a new “key driver” for the next product revolution. What might that be? Perhaps an answer to the question of how to efficiently get relevant information from the available mass of data? Of how to use fewer resources by making smaller products which offer (at least) a comparable range of functions? Or of how to keep carbon emissions as low as possible during the production or use of certain products (for example electric cars)? Weiterlesen →