Schlagwort-Archive: Modularization

Who knows what the customer really wants?

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[Deutsche Fassung]

In principal, everybody knows how it works: On the one side the customer knows exactly what he wants, and on the other side the supplier knows how to fulfill these needs. In theory, this is correct. But looking into our global world, it more often works like in the following picture:

Project management: the plain truth

Project management: the plain truth

Looking at the plant- and mechanical engineering industry, maybe you might smile about it, and feel it could be a little bit extreme. But if you look within your business field, you might be reminded of one or the other case. After the meeting with the customer the salesman knows exactly what the customer wants. Even the product manager or the member of the R&D team understands what the customer wants. Please, look again at the first three pictures above. How come that the installation differs from the customers’ needs? Weiterlesen →

No standard solutions, please – modularization for small lot sizes

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[Deutsche Fassung]

Building bricks – large and small ones, narrow and broad ones, tall and flat ones. We’ve all been familiar with them since our childhood days. And the things we were able to build with them. Houses, garages, castles, towers and cars – the bricks, always the same, were used with different approaches. In manufacturing engineering, this kind of building block concept is called modularization. The idea is to split the customers’ demand in such “bricks” that the replication rate increases, a higher number of possible varieties comes into play (adaptability) and, at the same time, the costs per “brick” and the related research and development costs decrease. Weiterlesen →