How to succeed in innovation – part 3

[Deutsche Fassung]

Does that sound familiar to you? The R&D department proudly presents the newest innovative product ever. The management is very enthusiastic about it. The production department had already heard some rumors and the sales department, which has been expecting this particular product for “years”, is completely surprised. Ok, this might be exaggerated, but just remember the launch of the CD. And this was only the tip of the iceberg. Weiterlesen