Learn from people from related fields: the RWTH Exchange between Experts

[Deutsche Fassung]

Business is war and peace. But not like in Tolstoy’s novel, in which war and peace alternate. No – in business life, war and peace occur simultaneously. As Ray Noorda, the founder of software company Novell, put it: “You have to compete and cooperate at the same time.” American authors Adam Brandenburger and Barry Nalebuff used Noorda’s term “co-opetition” as the title of their much-noticed book of 1996, in which they described the phenomenon in more detail. They wrote about the new mind-set: “Business is cooperation when it comes to creating a pie and competition when it comes to dividing it up.” Weiterlesen