New products are often described as “revolutionary” in order to ensure a certain response in the market. In most cases, however, there is nothing revolutionary about the products or procedures. In many cases, product improvements are evolutionary in that they satisfy an existing market demand more quickly or cheaply than their predecessors.
What is it that makes an innovation “revolutionary” – and is it possible to produce this unknown component on the spot? (see also our article on “Supply Chain Mangament – a way to procure innovation”) Weiterlesen