[Deutsche Fassung]

Neither technology nor innovation exist in a vacuum. They respond to customer needs and/or social and technological trends. Or even better, they anticipate them. The third and final part (part 1, part 2) of the discussion between Birgit Stelzer, a researcher at the Institute for Technology and Process Management at Ulm University, and Guido Beyß deals with the relationship between producers/suppliers and customers, with the response to new trends, with the anticipation of new technology trends and with the question of how to document knowledge which is relevant for technology management. Weiterlesen →