Technology management (part 3/3)

[Deutsche Fassung]

Neither technology nor innovation exist in a vacuum. They respond to customer needs and/or social and technological trends. Or even better, they anticipate them. The third and final part (part 1, part 2) of the discussion between Birgit Stelzer, a researcher at the Institute for Technology and Process Management at Ulm University, and Guido Beyß deals with the relationship between producers/suppliers and customers, with the response to new trends, with the anticipation of new technology trends and with the question of how to document knowledge which is relevant for technology management. Weiterlesen

Technology management (part 2/3)

[Deutsche Fassung]

Technology and innovation are closely linked. Technology without innovation – i.e. Vorschautechnology which cannot be successfully used on the market – will remain invention at best and stuck in a pre-market phase.  The second part of the discussion on technology management (part 1) between Birgit Stelzer, a researcher at the Institute for Technology and Process Management at Ulm University, and Guido Beyß deals with what defines innovation, how innovation originates, which type of culture promotes innovation and what kind of vision a technology-driven company needs. Weiterlesen

Technology management (part 1/3)

[Deutsche Fassung]

Birgit Stelzer, Ulm University

Birgit Stelzer, Ulm University

Technology management, which involves the planning, implementation and monitoring of the development and use of (new) technologies to create competitive advantages, is one of the most important steering tasks in R&D-heavy industries. Birgit Stelzer, a researcher at the Institute for Technology and Process Management at Ulm University, spoke to Guido Beyß about key aspects of technology management. We will document excerpts of the interview in three blog entries. The first entry will focus on a fundamental understanding of technology management, its integration into the company and its internal and external points of reference. Weiterlesen